If You're Not Getting Leads From Social Media,
Maybe You're Doing It Incorrectly
The Social Media Mistakes You're Making
That Are Killing Your Lead Generation
If you’re not generating leads from social media, you might be making one (or more) of these mistakes.
Social media can be a powerful lead generation tool- if it’s used correctly. However, many roofing contractors make common mistakes that severely limit their ability to generate leads from Online platforms like Facebook, Twitter, and Instagram.
If you’re not seeing the results you want from social media, check to see if you’re making any of these mistakes:
Social Media Marketing For Roofers-How It's Done
As a roofing contractor, you may be wondering how to market your roofing company on social media. It’s no secret that social media is a powerful marketing tool, but you may not know how to get started.
Here are some tips for social media marketing for roofers:
Social Media Marketing For Roofing Contractors
Your target audience is on social media all of the time. If you’re not there, chances are that your competitors will be. Ouch!
Social media marketing is a powerful way for roofers to reach your target audience. People discover, learn about, follow, and buy from brands. If you’re not on the largest social media outlets like Facebook, Instagram, and LinkedIn, you’re missing out!
If you’re looking to grow your roofing business, effective marketing on social media could be one of the keys that open the door for you. Not only can social media create devotees of your brand but also drive leads through referrals from those fans.
What Is Social Media Marketing?
Social media marketing is a powerful tool that can be used to promote your roofing business. The best way of using this form of digital communication is to create a roofing contractor marketing strategy with measurable goals and post consistently!
Here are a few things to consider when developing your roofing contractor marketing strategy for social media…
Benefits Of Roofing Contractor
Social Media Marketing
With such extensive usage and versatility, social media is one of the most effective channels for marketing your roofing business. Here are some of the definitive benefits of social media marketing for roofing contractors:
Proof Why The Best
Roofing Contractors Marketers Use Social Media
The impact of social media marketing is undeniable. Here are just some statistics that prove its power:
- The average US adult spends 2.25 hours on social media every day.
- Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
- 81% of people use Instagram to research products and services.
- Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
- 4 out of 5 people on LinkedIn drive business decisions.
Adopting a consistent social media strategy allows you to project your brand image across different social media platforms. While each outlet has its own unique environment and voice, your roofing business’s core identity, whether it’s friendly, fun, or trustworthy, should stay the same.
Don’t Just Post, Participate
We all know social media is a jungle. The best way to stay ahead in this arena is by paying attention. Make sure you’re always engaged with what’s happening around your roofing contractor brand. It’s best to respond promptly when someone comments on one of your posts or likes something you shared; engage them back!
Give people an opportunity (through live streams) for questions about topics near and dear to their heart through polls & surveys posted daily across the various social media platforms. Engagement not only helps you maintain control over your own content but also ensures engagement within other user-generated communities. This can lead to a larger network to generate more leads for your roofing contractor business.
Here’s the bottom line, social media marketing is one of the most powerful tools at your disposal as a roofing contractor. When done correctly, it can be another successful lead generation strategy to grow your roofing business.
Leveraging the power of popular social media networks, you can achieve more of your roofing contractor marketing goals.
With so many people using social media today, it’s one of the most effective channels for promoting your roofing contractor business. In fact, over 70% of people who have a positive experience with a business on social media will recommend that business to their entire network!
So what are you waiting for? Schedule a 30-Minute Free Strategy Session with one of our Digital Marketing Specialists now and let us show you how Social Media Marketing can help your roofing contractor business get more leads and build your brand!