If You're Not Getting Leads From Social Media,
Maybe You're Doing It Incorrectly

The Social Media Mistakes You're Making
That Are Killing Your Lead Generation

If you’re not generating leads from social media, you might be making one (or more) of these mistakes.

Social media can be a powerful lead generation tool- if it’s used correctly. However, many roofing contractors make common mistakes that severely limit their ability to generate leads from Online platforms like Facebook, Twitter, and Instagram.

If you’re not seeing the results you want from social media, check to see if you’re making any of these mistakes:  

1. You're Not Posting Regularly Enough

One of the most common mistakes roofers in the roofing industry make on social media is not posting regularly enough. In order for It to be effective, you need to be posting on a regular basis. At a minimum, you should be posting once a day, but ideally, you should be posting multiple times per day.

2. You're Not Posting Engaging Content

Another common mistake roofers make is not posting engaging content. If your posts are dull and uninteresting, people are not going to want to follow you or do business with you. Make sure your posts are engaging, informative, and relevant to your target audience.

3. You're Not Targeting Your Posts

Another mistake roofers in the roofing industry make is not targeting their posts. When you post on social media, you need to make sure you're targeting your posts to your ideal customer. For example, if you're a roofing contractor who specializes in residential roofing, make sure your posts are aimed at homeowners.

4. You're Not Using Hashtags

Hashtags are a great way to get more eyes on your social media posts. If you're not using hashtags, you're missing out on a lot of potential leads. Make sure to use relevant hashtags in all of your posts.

5. You're Not Offering Incentives

If you want people to take action on your posts, you need to offer them an incentive. For example, you could offer a discount for anyone who mentions your post, or you could offer a free estimate for anyone who contacts you.

6. You're Not Measuring Results

Finally, one of the biggest mistakes roofers make is not measuring results. If you're not tracking your leads and conversions from social media, you'll never know if it's truly effective. Make sure to track your results so you can see what's working and what's not. If you're making any of these mistakes, it's time to make a change. By correcting these mistakes, you can start generating more leads from social media and grow your roofing business.

Social Media Marketing For Roofers-How It's Done

As a roofing contractor, you may be wondering how to market your roofing company on social media. It’s no secret that social media is a powerful marketing tool, but you may not know how to get started.

Here are some tips for social media marketing for roofers: 

1. Use It to create a strong relationship with your customers.

Make sure you are responsive to comments and questions from your customers. Show that you care about their experience with your company.

2. Use It to share useful roofing tips and advice.

Your customers will appreciate your expert tips on roof maintenance and repair. This is a great way to build trust and credibility with your audience.

3. Use It to promote special offers and discounts.

Make sure your followers know about any special offers or discounts you are offering. This is a great way to generate leads and sales.

4. Use It to share photos and videos of your work.

Your customers will love seeing photos and videos of your work. This is a great way to show off your skills and attract new customers.

5. Use It to stay top of mind.

Make sure your posts are timely and relevant. If you can keep your company top of mind, you'll be more likely to generate leads and sales. By following these tips, you can start to see results right away. Just remember to be patient and consistent with your efforts. Soon you'll see a return on your investment.

Social Media Marketing For Roofing Contractors

Your target audience is on social media all of the time. If you’re not there, chances are that your competitors will be. Ouch!

Social media marketing is a powerful way for roofers to reach your target audience. People discover, learn about, follow, and buy from brands. If you’re not on the largest social media outlets like Facebook, Instagram, and LinkedIn, you’re missing out!

If you’re looking to grow your roofing business, effective marketing on social media could be one of the keys that open the door for you. Not only can social media create devotees of your brand but also drive leads through referrals from those fans.  

What Is Social Media Marketing?

Social media marketing is a powerful tool that can be used to promote your roofing business. The best way of using this form of digital communication is to create a roofing contractor marketing strategy with measurable goals and post consistently!

Here are a few things to consider when developing your roofing contractor marketing strategy for social media…

Maintain and optimize your profiles.

Post photos, videos, case studies, and live videos that truly represent your roofing business brand to attract a relevant audience.

Respond to comments, shares, and likes, and monitor your online reputation.

Follow and engage with followers, customers, and influencers to build a community around your roofing brand.

Benefits Of Roofing Contractor
Social Media Marketing

With such extensive usage and versatility, social media is one of the most effective channels for marketing your roofing business. Here are some of the definitive benefits of social media marketing for roofing contractors: 

Humanize

The more you humanize your roofing business, the better. Social media enables you to turn yourself into an active participant in social media by creating a profile and posts that form an approachable personability for those who follow along with what's happening with your business.  

Relationships

Social media platforms are a great way to connect with your followers and find out what they think about your roofing brand. You can also use these platforms for networking, gathering feedback from customers and prospects, or holding discussions on topics that might be important to today's clients.  The ease of access has made it simpler to build brand fans! Engaging with your audience is crucial to the success of any roofing marketing campaign. The more people you can get involved with your roofing business, the easier it will be for them and others to come across your content, whether they're potential clients or just friends on social media networks like Facebook!

More Leads

You can also generate roofing contractor leads and sales right on the social media platforms. Be sure to take advantage of Instagram/Facebook shops, direct messaging, calls to action on your profiles, and appointment scheduling features.

Brand Awareness

The visual nature of social media platforms enables you to build your brand's identity and improve brand awareness, which in turn produces great results for all your other online roofing business marketing campaigns.

Traffic

Driving traffic (visitors) to your roofing website is one of the best ways for you to start converting visitors into paying customers. Social media can be an effective tool in this process. It's not just about having people see what you're doing, but rather converting them into a brand fan for your roofing business.

Proof Why The Best
Roofing Contractors Marketers Use Social Media

The impact of social media marketing is undeniable. Here are just some statistics that prove its power: 

  • The average US adult spends 2.25 hours on social media every day.
  • Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
  • 81% of people use Instagram to research products and services.
  • Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
  • 4 out of 5 people on LinkedIn drive business decisions.

Consistency

Adopting a consistent social media strategy allows you to project your brand image across different social media platforms. While each outlet has its own unique environment and voice, your roofing business’s core identity, whether it’s friendly, fun, or trustworthy, should stay the same.

Don’t Just Post, Participate

We all know social media is a jungle. The best way to stay ahead in this arena is by paying attention. Make sure you’re always engaged with what’s happening around your roofing contractor brand. It’s best to respond promptly when someone comments on one of your posts or likes something you shared; engage them back! 

Give people an opportunity (through live streams) for questions about topics near and dear to their heart through polls & surveys posted daily across the various social media platforms. Engagement not only helps you maintain control over your own content but also ensures engagement within other user-generated communities. This can lead to a larger network to generate more leads for your roofing contractor business.

Here’s the bottom line, social media marketing is one of the most powerful tools at your disposal as a roofing contractor. When done correctly, it can be another successful lead generation strategy to grow your roofing business. 

Leveraging the power of popular social media networks, you can achieve more of your roofing contractor marketing goals. 

With so many people using social media today, it’s one of the most effective channels for promoting your roofing contractor business. In fact, over 70% of people who have a positive experience with a business on social media will recommend that business to their entire network!

So what are you waiting for? Schedule a 30-Minute Free Strategy Session with one of our Digital Marketing Specialists now and let us show you how Social Media Marketing can help your roofing contractor business get more leads and build your brand!