Video Marketing:
Work Once And Benefit Over and Over

What Is Video Marketing?

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your prospects and customers, and reach your audience with a new medium. 

Why Video Marketing For
Roofing Contractors?

Video provides great benefits for consumers and marketers alike, to get the most out of their content. Easy accessibility along with versatile storytelling makes video one-of-a-kind in today’s world where information can be obtained at your fingertips through many channels!

Okay, roofing contractors need an effective video marketing strategy; This idea isn’t new at all. What has changed is how important video has become in generating leads on every social media platform and distribution channel.

Video can no longer just be a piece of your overall roofing business marketing plan. It’s essential to your roofing contractor lead generation efforts, especially with your social media strategy.

Video has totally dominated social media sites. Research shows that four of the top six channels on which consumers watch video are social channels.

Why Is This Important For Your
Roofing Contractor Lead Generation Efforts?

If you aren't creating videos, you're seriously lagging behind many of your competitors. Here's the good news, for roofing contractors videos, the more simple and raw the video is, the more real the video appears to your target audience, and that's what they like best.  

Note: The video quality doesn’t have to be the best, but the audio must be crystal clear for consumers to watch your videos.

Video on landing pages can increase conversion rates by over 80%, and video in your email subject line increases open rates by 19%. 

This is critical for roofing contractors lead generation; Ninety percent of consumers say brand videos help them make buying decisions.

Here Are A Few Other Reasons Why Video Marketing Should Play A Starring Role In Your Overall Roofing Contractor Marketing Plan...

  • One-third of all online activity is spent watching videos 
  • Users spend 88% more time browsing websites that have videos
  • People watch an average of 16 hours of video every week
  • An average person will spend 100 minutes per day watching online videos in 2022 
  • Videos that are up to 2 minutes long get the most engagement. There is a significant drop in engagement for videos after 2 minutes. However, if you have a long video and people make it past 6 minutes, there are hardly any drop-offs in engagement. 
  • 92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimized for silent viewing. 

Below Are A Few Types Of Videos That Are Helpful To Have In The Roofing Contractor Lead Generation Tool Bag:

Live Video (shot on site): This is your best chance to get close and personal with your target audience.

Explainer Videos: help educate people about your services.

Interview Videos: Showcase a special guest or influencer.

Types Of Videos For
Roofing Contractor Marketers

All roofing contractors need to understand that content is king for their digital marketing strategies. However, it’s not just about what content you create, but how and where your creations live on the internet that matters as well. 

There are many different types of videos out there to choose from – like promotional or educational material for example, so before creating any new video (or other types of content for that matter) make sure they align with both their Purpose AND Channel!

5 More Stats That Prove Roofing Contractors Need Video In Their Lead Gen Mix:

Informing and Educating: 97% of marketers claim that videos help customers understand products.

Search Engine Optimization: Over 80% of all traffic will consist of video by 2021.

Staying Competitive: 81 % of businesses are now using video for marketing.

Getting Personal: Live video will account for 13 % of traffic by 2021.

Boosting Conversions: 90% of consumers claim a video will help them make a purchasing decision.

As you can see, video has become one of the most popular content forms in today’s world. It is not likely to be going anywhere soon because people crave connection and personality when they watch videos. 

A video is a powerful tool for roofing businesses of all sizes. Not only does it offer an opportunity to really connect with your target audience, but using video as part of your overall roofing contractor marketing strategy has proven to increase results in lead generation, conversions, and building brand loyalty! 

When considering which type of roofing contractor video is right for you, there are several things that need to be considered, including your goal for the video (lead gen vs branding), the type of video to be created, the length/time of the video, and where the video will be posted.

Okay, if video marketing seems like so much work it might keep you from doing other important things in your roofing contractor business, then Schedule A Free 30-Minute Strategy Session With One Of Our Digital Marketing Strategy Specialists at Local Roofing Specialist to see how we can do all of this effectively for you. 

Click below to get started now!