Your Website Can't Be Found Online
You Don't Have A Chance To Generate Leads

What Is Search Engine Optimization?

SEO is the process of improving your website to increase its visibility when people search for products or services related to your roofing business in Google, Bing and on other search engines. 

The better rankings you have on these sites – meaning that they show up near or at top position during user searches, the more likely it will be potential customers who find what they need through their initial query without having to wander aimlessly throughout various websites trying out different options before making an ultimate decision about which one might best suit them!

Is Search Engine Optimization Necessary?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

If You Don't Show Up In Google Search,
You Are Missing Out On This "Pot Of Gold!"

Roughly 97% of people who use online search, look for local businesses.

Approximately 78% of mobile local searches prompt an offline purchase.

The top Google local search result accounts for nearly a quarter of all clicks.

97% of people learn more about a local company online than anywhere else.

How Does SEO Work?

Imagine a time where there was no internet. You wouldn’t be able to find anything, whether it’s information or entertainment; all your information needs would have been fulfilled in a library by physical books stocked on dozens of shelves in some remote building.

Today, algorithms (spyders) analyze pages in the index, taking into account hundreds of ranking factors or signals to determine order that they should appear at for a given query. In our library analogy, this is like having access to every single book and being able to tell you exactly what answer will provide your answers!

It is important for websites and web pages to have the right SEO factors in order to achieve success on search engines. These include things like…


Relevance of content

Indexing status (i.e., does it exist?)

Crawlability, which can be a proxy measure estimating how well your website delivers its users what they are searching for

The output should sound more professional than just saying "how."

If you are a roofing contractor and want to be found by potential prospects, then you need effective SEO. Local Roofing Specialist knows how to make your roofing website show up at the top of search engines with the right keywords and strategies. And we’re not just talking about any old website traffic; we’re talking about converting that targeted traffic into leads and sales. 

Ready to take your business to the next level? Schedule a consultation today – our team is excited to help you reach your goals!