If Your Website Doesn't Convert Visitors Into Paying Customers, It's Time For A New Type Of Website!
Should I Have A
Lead Converting Roofing Contractor Website?
Simply stated... to convert your website visitors into paying customers! A website conversion occurs when a prospect completes the desired action on your website, like making a purchase or filling out a scheduling form.
Our roofing contractor client's business websites turn visitors into paying customers 24/7.
Here Are A Few Other Reasons To Have A
Converting Roofing Contractor Website.
9 Elements of Conversion
Now let’s look at how to maximize your chance of converting an online lead.
There are nine elements of conversion that must be on your roofing contractor website homepage to make it a converting website and increase your online sales.
1. Effective Sales Copy
You must share with your roofing contractor website visitors to your site what is in it for them by doing business with you. Tell them why they should hire you to do their roofing contractor.
2. Social Proof
You need lots of Positive Reviews from your clients. You need to put your best reviews on the front page of your roofing contractor marketing website and acquire new reviews consistently.
3. Expertise Proving Videos
Produce helpful roofing contractor marketing videos for your prospects, helping them make an informed buying decision and continuing to help them after they have purchased your services.
4. Who You Are
Include: Who you are and your team members too, add pictures of you working on roofing, bios, headshots/team pictures of you and your team. Include an about us page and a meet the team page.
5. What You Offer
Your Services; describe why each of your services is important to the prospect. Always include an example of your roofing report.
6. Sample Roofing Inspection Report
Always include an example of the roofing report.
7. Your Guarantee
Identify a way to reduce the prospect’s risk of working with you.
8. Multiple Ways To Contact You
List all ways for people to contact you, including adding a contact information page.
9. A Way To Schedule Online: Not An Email Form
A “Schedule Now” page should be used for convenience in scheduling an appointment with your firm at the time the prospect is on your website.
Why Do Roofing Companies Need A Website?
A website is critical for roofing companies to generate leads and grow their business. Roofing contractors who don’t have a website are missing out on a key marketing tool that can help them attract new customers.
A website allows roofing companies to showcase their work, list their services, and provide information about their company. A website is a 24/7 marketing tool that can help roofing companies generate leads and grow their business.
A roofing business with a professional-looking website can attract exclusive leads, especially if it contains relevant keywords. These leads are not just ordinary leads but quality leads, the ones that can be converted to sales.
So if you want to showcase your roofing services to get more leads, you need to have a digital marketing strategy in place. This is where the expertise and knowledge of lead generation companies come in.
They have a lead generation system in place to ensure that the company’s roofing services will reach intended customers.
How Can Roofing Contractors Benefit From A Lead Converting Website
Lead generation isn’t just getting prospects. Its primary objective is to get quality leads that will turn visitors into paying customers.
A savvy roofing company will go the extra mile to generate roofing leads. In order to keep the roofing business humming, there has to be a lead generation technique that will maximize your efforts.
A lead generation company works hand in hand with the sales team to come up with a solid lead generation system and digital marketing strategy. Once you have a lead converting website, you will not only have roof leads but increase your sales as well.
Google Ads and local SEO can help potential customers find your roofing business online. A lead converting website can help you turn those potential customers into actual leads that you can follow up with. By having a website that is designed to capture leads, you can increase your chances of closing more sales and growing your business.
If you’re a roofing contractor looking for ways to generate more leads, consider investing in a lead-converting website. This type of website is designed to capture potential customers’ information so that you can follow up with them and close the sale.
Turning Roofing Leads To Sales
One common roofing lead generation tactic is direct mail. This involves sending out postcards, flyers, or letters to potential customers in your area. You can also use roofing lead generation to generate leads online. This can be done through SEO, PPC, or social media marketing.
No matter what roofing lead generation tactic you use, the goal is always the same: to generate more roofing leads so that you can close more roofing sales. By using a roofing lead generation service, you can take the guesswork out of marketing and advertising, and focus on what you do best: roofing.
Quality local roofing website starts with a solid lead generation technique. Whether you’re targeting commercial leads, menu exclusive roofing leads, or exclusive leads, roofing lead generation leads should be done professionally.
If you’re looking for more roofing leads, contact us today. We can help you develop a roofing lead generation strategy that will help you close more roofing sales.
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