Set Up You Blog Correctly
To Get More Targeted Leads
Generate Targeted Leads
From Your Roofing Blog
Leads are often heralded as the lifeblood of a business – and while not everyone will agree with that statement, generating new leads from the internet has become even more important in recent years.
The success and growth of your roofing business depends on how well you can generate new customers from your online marketing efforts. Content Marketing and Blogging in particular is one such strategy for generating lots of new targeted leads!
Why Blogging Is An
Essential Lead Gen Tool For Roofing Contractor
Wonder How Other Top Roofing Contractor Marketers Leverage Their Blog Posts For Additional Leads?
Check out these 7 Pro Blogging Tips to get more roofing contractor leads from your blogging efforts as well.
They Create Valuable Lead Magnets:
A lead magnet is nothing more than a piece of downloadable content that provides real value to your target audience, in exchange for their first name and email address. An example of a great lead magnet for roofing contractor marketers is a "Roofing Contractor Checklist."
They Write On Topics Of Interest For Your Prior Clients:
A little keyword research will tell you what questions are being asked about roofing contractors and how many times those questions showed up in a search query each month. Once you understand that, you have the beginnings of a converting blog post.
They Create Actionable Content:
Always provide real, actionable information to your target audience. If you develop a blog post thinking only about generating leads, you've got the strategy wrong. Instead, provide your readers the information they need to solve their problem and you are their hero for life!
They Always Include A Strong Call To Action (CTA) In Their Blog Posts:
Your blog post readers need instructions from you on what action they need to take after reading the post. This is where your call to action comes into play. An actionable blog post without a compelling Call To Action is sadly a lead lost. The reader is already on your roofing contractor website; they’re already engaged with you and your brand, so give them more.
They Share Their Blog Posts On Social Media:
In order to extend your reach to your target audience, you have to repurpose your blog post into a social media post. You will still share the key points from the blog posts, you'll just do it in a slightly different way, for example in an infographic or meme.
They Add A Lead Collection Form To Their Blog Posts:
Your reader is engaged with you on your roofing contractor blog and in most cases, if they find the post "scratched their itch" they will want more content from you, so offer them your roofing contractor Newsletter via an opt-in form. Let them know that by signing up they will receive more great information from you via email and they can unsubscribe at any time in the future.
They Turn Their Effective Blog Posts Into Videos:
You can turn your blog post into an Explainer Video, a Live Video, or even an Interview Video discussing the salient points of your blog posts. Remember, your video has to have a goal, and you need to determine what platform you will use to host it. There are lots more advanced video lead generation strategies Local Roofing Specialist Digital Marketing Team will share with you in future blog posts.
Our goal with Blogging is to produce actionable content for our target audience in order to generate targeted leads from it over and over again!
Okay, if you’re not doing at least some of these things, it’s time to get started. The truth is, generating leads through your blog takes a bit of effort upfront, but the payoff can be huge. And remember, we’re here to help! Local Roofing Specialist offers comprehensive lead generation services that will take all the guesswork out of gathering leads from your blog.
Ready to get started? Contact us today for a Free 30-Minute Strategy Session where a Local Roofing Specialist Digital Marketing Specialist will help you build a first-rate lead generating plan. Just Click On The Button Below To Get The Process Started!