Different Types Of Roofing Leads And How To Get Them

Generating leads is essential for roofing contractors looking to drum up new business. But what are the different types of leads, and how can you get them?

Leads can be a great source of new business for any roofing contractor. By understanding the different types of leads and how to generate them, you can ensure that your sales pipeline is always full of potential customers.

There are a few ways to qualify leads. First, you can ask them questions about their project. This will help you determine whether they are serious about working with you. Second, you can check their budget to see if they can afford your services. Finally, you can ask for referrals from past clients to get an idea of the quality of work they can expect from you.

The Various Forms of Roofing Leads

Marketing-qualified leads and sales-qualified leads are the two different categories of leads. This is not the same as leads for B2B (business to business) and B2C (business to consumer) transactions. B2B and B2C leads are target audience kinds, not lead types.

Marketing Qualified Leads (MQLs)

As a roofing contractor, generating leads is essential to growing your business. But not just any leads will do – you need marketing qualified leads (MQLs). MQLs are leads that have been vetted and determined to be more likely to convert into customers.

There are several ways to generate MQLs. One is through SEO – optimizing your website and content for the right keywords can help you attract leads that are already interested in what you have to offer. Another is through lead magnets – offering something valuable in exchange for contact information can help you attract leads that might not be familiar with your brand yet but are interested in what you have to offer.

No matter how you generate them, MQLs are essential to growing your roofing contracting business. Investing time and effort into generating MQLs will pay off in new customers and increase revenue.

Sales-qualified leads (SQLs)

Sales-qualified leads have been evaluated by a sales staff and fit the company’s products or services. Roofing contractors must generate high-quality leads to get customers. Online advertising, word-of-mouth marketing, and client referrals are excellent approaches to creating leads.

Roofing contractors should target residents in need of roofing services to create high-quality leads. They should also track where their leads come from to see which marketing initiatives are working. A good reputation will encourage satisfied consumers to refer friends and relatives. Roofers can generate sales-qualified leads by following these procedures.

Any roofing contractor who wants to succeed must generate sales-qualified leads. Roofing companies can succeed by generating high-quality leads.

Leads drive new business. Sales-qualified leads have been evaluated by a sales staff and fit the company’s products or services. Roofing contractors must generate high-quality leads to get customers. Online advertising, word-of-mouth marketing, and client referrals are excellent approaches to creating leads.

How to Generate Roofing Leads

There are many ways to generate leads for roofing contractors. Some of the most common methods include online marketing, word-of-mouth referral, and print advertising but to dig in, here are more ways to generate more roofing leads.

Direct Mail 

Direct mail allows you to target specific individuals or businesses with your marketing message. A lead is a potential customer who has expressed interest in your product or service. For a lead to become qualified, they must meet certain criteria that indicate they are a good fit for your business.

When done correctly, direct mail can be an extremely effective way to generate qualified leads for roofing contractors. A lead generation company can help you create and execute a direct mail campaign that will reach your target audience and generate results.


Canvassing is the process of going door-to-door to market your business and generate leads. It’s an effective way to reach potential customers who might not otherwise be aware of your company.

There are a few things to keep in mind when canvassing:

  • Make sure you’re targeting the right audience. Not everyone is a potential customer for roofing services. Try to focus on areas with recent home construction or homes that appear to need roof work.

  • Be prepared with information about your company and services. Have business cards or flyers handy to give to potential leads.

  • Be polite and professional. You’re representing your company, so make a good impression!

Canvassing can be time-consuming, but it’s a great way to generate leads for your roofing business. With a little effort, you can find qualified leads that will help grow your business.

Search Engine Marketing (SEM)

SEM is a form of online advertising that allows you to place your website at the top of search engine results pages (SERPs), making it more visible to potential customers.

There are many benefits to SEM for roofing contractors, including:

  • Increased visibility: Placing your website at the top of SERPs makes it more likely that potential customers will find and click through to your site.

  • Qualified leads: SEM can help you target potential customers who are actively searching for roofing services in your area. This means that you’re more likely to generate leads that are interested in your services.

  • Cost-effective: SEM is a cost-effective way to generate leads, as you only pay when someone clicks on your ad. This means that you can control your budget and only spend what you’re comfortable with.

Search Engine Optimization (SEO)

SEO is a complex process, but essentially it involves making changes to your website so that it will be more visible to people who are searching for roofing contractors online. This can be done through things like optimizing your website’s title and Meta tags, adding keyword-rich content, and building links to your site from other high-quality websites.

Facebook and Instagram Advertising 

There’s no doubt that leads are essential for roofing contractors. After all, without leads, there would be no new business. So how can roofing contractors generate qualified leads?

One effective way is through Facebook and Instagram advertising. By targeting homeowners in your area who may need roofing services, you can reach a large number of potential leads.

Content Marketing

Building authority and credibility in your field with content marketing is a terrific idea. You may produce a ton of leads if you offer pertinent, practical, and in-depth material.

The amount of organic traffic to your web properties will eventually increase with a consistent content marketing strategy.

Email Marketing

Email marketing campaigns should be used in conjunction with every lead-generation channel. Email marketing is still the most successful online marketing medium even though it has been around for almost 20 years.

Review Sites

Positive reviews on these sites can help your business develop, however they are not a direct means to create leads. One of the most crucial elements of your internet presence is your reputation. The majority of individuals will look up your company online before hiring you.

Paid Advertising

Advertising is beneficial and works well to support and enhance content marketing and SEO. There are many online advertising platforms you may use to generate more leads, but they all differ somewhat in key areas.

Google Ads

Google Ads can help new roofers reach Google’s rankings. Google Ads continues to engage users despite a 38% click-through rate. PPC ads are growing more expensive per click due to severe competition, but they can still produce leads for roofers.

LinkedIn Advertising

You may specifically target your ads with LinkedIn Advertising to those in your target market who are most likely to be interested in your goods or services.

Additionally, a wonderful source of leads for roofing contractors is lead generation businesses. You can save a ton of time and work by using these businesses, which specialize in locating and qualifying leads.

LinkedIn Advertising can be a terrific approach to getting new leads for your roofing company, whether you do it yourself or partner with a lead generation provider.

Youtube Marketing

By creating engaging videos, you can attract leads who are interested in your services. And, with over 2 billion monthly users, Youtube is a great way to reach a large audience.

Google Map Pack

Leads obtained via Google’s local map pack have a high return on investment. The return is a benefit because businesses can create listings for free. Of course, you might engage a local SEO specialist to improve your listing, in which case the ROI would be affected by the monthly retainer. However, Google Maps ranks still deliver a far higher return when compared to other strategies.

To provide consumers with options for nearby businesses that satisfy their search criteria, Google’s Map-Pack gathers data and listings from Google My Business. In light of this, make sure your GMB listing is completely optimized with photographs, GMB posts, and up-to-date contact details.

Kinds of Roof Leads

In general, there are two categories of roofing leads: shared and exclusive. Prospects who only contact your roofing firm are referred to as exclusive leads, whereas shared leads are open to numerous contractors at once.

Exclusive Roofing Leads

Exclusive roofing leads are contacts for your company that are hidden from rivals. They locate your business naturally and get in touch with you after explicitly searching for your brand. Because they convert at the highest rate and produce the most repeat business, exclusive leads are the most valued lead category. As a result, every business should spend on web marketing to secure exclusives.

Shared Roofing Leads

Shared leads are obtained from third-party brokers who distribute prospect data to numerous businesses in the same region. Shared leads convert less frequently and, when they do, are less likely to generate repeat business, as you might expect. Businesses frequently believe they can only get shared leads, not exclusive prospects, while a straightforward marketing plan will enable them to get the latter.

Final Thoughts

No matter what method you use, it’s important to make sure that your leads are qualified. This means that they are interested in your services and are likely to convert into customers.

Qualified leads are essential for any roofing business. By using the right lead generation strategies, you can ensure that your business is getting the leads it needs to grow and succeed.

We specialize in digital marketing for roofing contractors and can help you get the leads you need to grow your business. Visit Get Me More Roofing Jobs Now and Book your Free 30-minute Strategy Session now!

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